While I was growing up, I remember being consistently subjected to televised sports as entertainment during the week and on Sundays, even though my mom wasn’t what you’d technically call a sports enthusiast, however she tolerated and occasionally participated with my dad. Would you ever find him sitting in the living room in rapt attention while she watched one of her romantic comedies? Not likely. In exploring feminine viewpoints and their impact on the media, van Zoonen discusses the idea of a universal standard, based primarily around what is the generally accepted idea of men’s tastes and preferences. She quotes Harding, writing, “in virtually all cultures, whatever is thought of as manly, is more highly valued than whatever is thought of as womanly” (Harding, 1986: 18). Indeed, more often than not, women tolerate and become unwilling participants in traditionally male diversions, where men hardly reciprocate voluntarily and then are eventually forced by the shrill girlfriend or wife to see the latest Jennifer Garner/ Matthew Mcconaughey swill. In an effort to establish credibility and solidify an equal representation in television, the HBO series, Sex and the City turned four women into what was perceived to be the emotional, sexual and psychological equivalent of men. While this type of show was probably long overdue, it was still met with horror by men and women alike. Women were taken aback by the portrayal of women in such open and honest roles and men were indignant that women should behave as badly as they in sexual situations, and even worse, discuss it over coffee the following morning, detailing the inadequacies of their partners with hilarious accuracy. Although this seemed like a win for equality, instead of being viewed favorably as women who were financially independent, intelligent, liberated from traditional sexual expectations, SATC and its stars are commonly written off as “whores who kiss and tell” by critics of both genders. While the amount of sex and frequency of their encounters can be a tad overwhelming, the real-life application of women who remain single well into their thirties while their friends and peers marry and start families largely because they are still waiting for Mr. Right and enjoying themselves along the way is a message that should not be dismissed lightly.